MAGGI LAZENBY
#Lazenbae
When you walk through the store, scroll online or listen to the radio, brands are always trying to get you to pick them up. But how many times has a brand ever tried to pick you up? Introducing 'Lazenbae', a cheeky persona for LAZENBY to try tempt you into a long-term relationship through pick-up lines. Because it’s the perfect meal companion for you to ‘pick-up’ and take home.