Zildjian Magante's profile

The Trends. | Clothing Brand | Visual Identity

  
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In this version, I try to take the word 'TRENDS' to the collar part of a shirt, having it quite bold by keeping each letter on its capital form. This style of approach helps me achieve my goal which is to make it as flexible as possible to other kinds of applications while having its minimalistic yet bold output thus making it easy to know and remember.

   
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I have fun taking into this version since the symbol of the 'trend' really extends my creativity. One of my favorite things to do when establishing a logo design is playing with the negative space. That's why I got three word mark results here. Relatively much.
    
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For the last one, it is really nothing but random, or should I say in the creative term, abstract. Just like the previous two versions, I still keep its boldness by maintaining the capitals. This one is from one of my what-if-I-try-a-different-one sketches. I keep it for the reason that I personally like the way that it can be used as a badge-like for another usage such as stickers and freebies.
The Trends. | Clothing Brand | Visual Identity
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The Trends. | Clothing Brand | Visual Identity

A branding exercise I did for a conceptual clothing line named The Trends. It consists of three main versions of output played in different manne Read More

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