Snapdeal — A Distinctive Category Approach For Fashion.
Client: Snapdeal
Year: 2015
We presented an idea on how to distinguish ‘Fashion’ as a category from the rest. How online fashion shopping can be done much faster and convenient compared to rest of the categories. So, we pitched a modern-looking digital showroom for fashion that could accompany the user to discover and narrow down to a purchase.
All category — Men, Women, Kids, Electronics, Home and Kitchen were treated same in terms of design and UX. Thus, I wanted each category to have its own presence and its unique experience. With fashion, I wanted to move away from the traditional app theme and have an outdoor store experience.
Pain points from previous design structure were prioritized, taking into account business and user needs. I look at different user needs and objectives in purchasing journeys across different items (clothes, accessories, shoe etc) and its category. Therefore, the designs were kept simple, clean and accessible.
I had a lot of fun designing the experience. I realized the importance of the *Information Architecture, *Product Imagery, *Widgets and more, particularly in the case of fashion category. I also learned to challenge ideas and assumptions, to see the limits and the benefits of each of them. However, the team loved the new style and take on the fashion category but was little skeptical. So, we dismantled and picked relevant components which would answer the user needs and expectations.
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