NOVELLO BRAND IDENTITY
- winner project of the contest -
The new graphic design constitutes a significant step in that process of enhancement which, over time, will have to lead to the (re) discovery of the most typical characteristics of this country.
Among the aspects that most characterize it, there is undoubtedly the circularity, a term that, within it, contains a long series of meanings - from traditional knowledge to derivative products, from the alleys of its historic center to hilly paths, from its important tradition to its desire for the future.
This feature is expressed in the logo by the dynamic circles that accompany and enclose the Novello writing. To underline this concept the payoff: "Look around", which wants to be an invitation aimed at citizens and visitors to wander the streets and flavors of this Langhe country.
Among the aspects that most characterize it, there is undoubtedly the circularity, a term that, within it, contains a long series of meanings - from traditional knowledge to derivative products, from the alleys of its historic center to hilly paths, from its important tradition to its desire for the future.
This feature is expressed in the logo by the dynamic circles that accompany and enclose the Novello writing. To underline this concept the payoff: "Look around", which wants to be an invitation aimed at citizens and visitors to wander the streets and flavors of this Langhe country.
