Intrepid x Southern USA Tourism Boards
Intrepid Travel partnered with Travel South USA Tourism Board in October 2019. The content shoot involved 6 Australian Influencers & content creators to experience an Intrepid trip through the South and document their experience. Deliverables included still photography, videography, article writing, social deliverables and PR.
Southern USA Video reel
Intrepid x Thankyou & Chemist Warehouse
Promote the launch of Thankyou new handwash scent through retail partner Chemist Warehouse (in-store and online)
Intrepid x Sportsgirl
Retail promotion via 100 national Sportsgirl stores, promoting a Vietnam digital detox giveaway for 1 person and 3 friends, integrated with their summer range launch, and content shoot in location.
Peregrine & Intrepid x Qantas Frequent Flyer
QFF Bonus points offers to QFF members via Qantas eDM database.
Intrepid x Prom Peru Tourism Board
Intergrated co-funded campaign with Peru Tourism Board (Prom Peru).
Channels: paid digital ads, paid social, 3rd party eDM, AWOL/Junkee distribution, and acquisition (via a Peru Giveaway).
Channels: paid digital ads, paid social, 3rd party eDM, AWOL/Junkee distribution, and acquisition (via a Peru Giveaway).
Resulted in 248 customers booked, 20k leads, 45k tagged sessions, and a large % increase in sales YOY for Peru.
Intrepid x Lonely Planet
Collaboration with Lonely Planet's Ultimate Eatlist Book launch in 2018. Intrepid sent one of LP's pathfinders on the Intrepid's Spanish Real Food Adventure itinerary to coincide with LP naming Spain as the #1 eating destination in the world. We gave both brands audiences the chance to win 2 places on the trip, reaching new audiences through eDM, social and acquisition.
Intrepid x 2040 & Madman Entertainment
The Intrepid Foundation and Intrepid Travel donated AU $100,000 to help produce 2040: a film that looks at some of the climate change solutions we have available to us right now, and what the future could look like if we embraced them. One of these solutions – marine permaculture – is now becoming a reality with the help of donors around the world. Find out more: https://www.theintrepidfoundation.org/seaweed-regeneration
We were a Major Philanthropic Donor and a Carbon Management Partner. We ran Travel Agent screenings and School screenings with Teachers via Cool Australia.
Intrepid x Jordan Tourism Board
Integrated digital campaign with paid ads, paid social and eDM distribution.
Content creation consisted of sending x 2 Australian content creators to Jordan to experience two different Intrepid Jordan trips (Cycle Jordan and Jordan Real Food Adventure), with a mix of deliverables for still photography and storytelling via social channels.
Intrepid x Billabong
Intrepid partnered with Billabong and surfer Josie Prendergast to shoot Billabongs summer range in Sri Lanka. Competition to win a spot on Intrepid's Sri Lanka trip campaigned online and via Billabong retail partner outlets.
Photography: Will Adler
Peregrine Adventures x Lavazza & RACV
Competition giveaway through Lavazza Channels at the MCG and RACV Resorts
Intrepid x UNiDAYS
Intrepid Vietnam giveaway for UNiDAYS members (university students) interested in photography, videography and copywriting.
Intrepid x Vinomofo
Product led partnership creating a Northern Spain Food & Wine itinerary in collaboration with Vinomofo. Trip led by an Intrepid local leader and a Vinomofo wine expert. Visiting the highlights of Northern Spain including several wineries Vinomofo source their wine from. Rolling out on paid social, eDM and blog, selling 9 places and giving away 2 spots as part of an acquisition competition.
Peregrine x NRMA
Digital and Print advertising
Month to month promotion of products and giveaways to NRMA Blue members
Intrepid x St Kilda Festival
In 2019 and 2020 we sponsored St Kilda Festival and showcased our Intrepid 18 to 29s TVC in x20 slots throughout the day on the main stage.
