Direct Mail Package for Lutheran Special Education Ministries
Christmas appeal yielded more than $71,000 for this nonprofit
Christmas appeal yielded more than $71,000 for this nonprofit
The purpose of this project was to solicit end-of-the-year donations from a list of contributors. I departed from custom by recapping the past year in addition to talking about one of the children who received services from this organization. The result? Although this mailing cost $7,800 to produce, it yielded $71,303.00 in donations.
(The letter follows.)
(The letter follows.)
