KAISER Vineyard excels in producing high quality white wines with Grüner Veltliner grape variety. The aim was to reinvent the packaging in a modern, elegant and stylist fashion in order to bring out the essence of the Austrian hills of Matzner Hügel, and depict the landscape in a classy and sophisticated label design and shape. Taking advantage of the mountain contours, I drew inspiration from a 2D view and shaped the label differently-

A bold and minimal design was the main guideline that led to a simple, iconic and elegant label that shares the beautiful landscape of the Austrian Mountains. 

CLIENT: Freelancer Contest

Self-initiated