Yahoo Finance Rebrand pitch
I had a chance to work on a pitch for Yahoo Finance. The concept is using gradient shapes as a "window" to open the show. Different gradient color represents different topics and also gives a hint of the time. For example, Midday Movers uses bright yellow because it's a noon time show.
Credits:
Concept: Wei-Shen, Wang
Design: Wei-Shen, Wang / Adam Gault / Mario de Toledo Sader
Motion test: Ted Kotsaftis
Produced at BLOCK & TACKLE.
LOGO REVEAL
Motion test by Ted Kotsaftis
