YAHOO FINANCE REBRAND PITCH

  • Yahoo Finance Rebrand pitch
    I had a chance to work on a pitch for Yahoo Finance. The concept is using gradient shapes as a "window" to open the show. Different gradient color represents different topics and also gives a hint of the time. For example, Midday Movers uses bright yellow because it's a noon time show. 

    Credits:
    Concept: Wei-Shen, Wang
    Design: Wei-Shen, Wang / Adam Gault / Mario de Toledo Sader
    Motion test: Ted Kotsaftis
    Produced at BLOCK & TACKLE.
  • LOGO REVEAL
  • Motion test by Ted Kotsaftis