CIGR8 is a relatelively new electronic cigarettes brand that specializes in realistic-looking units that are luxurious but affordable. In my work with them, the first task was to create a brand identity and corresponding stationery that coincided with the desired brand image. The preexisting logo was used with new elements to create clean and classy pieces that give a referential nod to classic smoking lounges.
New sales sheets and other advertisements have also been created mirroring this brand identity.
Packaging was revised to exude the same brand image. Simultaneously, the Maduro e-cigar product was introduced, with a slightly different visual identity. The e-cigar's packaging was designed to look different from the CIGR8 products and closely resemble a real cigar in its presentation, but still have a luxurious and classy feel like the rest of the brand's products.
Because of its young age, the evolution of the brand is an ongoing process and will become more set in stone once the brand becomes fully integrated into the e-cigarette market.
Renderings may not be shown to scale.
Two-pocket folder and business card.
From left to right: A double sided information sheet with product facts and reasons "why" this brand should be chosen over others; A sweepstakes advertisement for countertop displays in gas stations; A sales sheet for an acrylic display case. The 3D rendering of the case was also created by me.
From left to right: Magazine ad advertising a rack program, postcard advertising company's presence at a tradeshow and tradeshow specials, sales sheet advertising release of new electronic cigar.
Packaging designs for 2014 Product Line.
Advertisement created for a box truck wrap, composed of 4 different photos.
Side panel of same advertisement with product images added off to the side.
Finished truck wrap, view from back.
Finished truck wrap, angled and side views.
