Sublime Doughnuts is an award winning shop located in the heart of Atlanta, Georgia, with a second store overseas in Bangkok, Thailand. Owned by Chef Kamal Grant, the confectionary has made quite a name for itself. This project was based on the hypothetical idea that the company was celebrating the launch of a third location in Brooklyn, New York, and wanted to refresh it's brand identity.
The package includes a project proposal, new mark, stationery, brand standards book; doughnut boxes, paper lining, coffee cups, cup sleeves, t-shirts, menus, food trucks, and buttons.
The pattern was developed using hand vectored renditions of the company's most popular doughnut options: the Orange Dream Star, A-Town Cream, Fresh Strawberry n Cream sandwich, Oreo, Maple Bacon Cheddar, and more. The round mark takes a play on words and uses the doughnut as halo above the word Sublime.
While the company already has an established web presence, it was important to create a more cohesive identity across social media sites and platforms.
Attention was paid to updating the Facebook, Twitter, and Instagram pages; a new website design for desktop and tablet. And an accompanying mobile application which proposes the idea of designing your own box of doughnuts to send to the store and pick up, and provide the ability to access event calendars, track the location of the food trucks, etc.
