Managing heritage brands:
"A study of the sacralization of heritage stores in the luxury industry Delphine Dion, Stéphane Borraz"
- Journal of Retailing and Consumer Services, Volume 22, January 2015, Pages 77-84
• In the assignment we had to Summarize and Criticize the findings from a managerial point of view from the above article.
• And state the situation about "Brands without heritage" then had to
• Chose a Modern brand and find a heritage site that can help to enhance its brand image.
The location has to be linked with the brand core values and DNA with the analysis of brand values.
THANK YOU!!
The assignment was done under the guidance of
Prof : Annalisa Tarquini
International University of Monaco
(IUM), Monaco.
Group Assignment :
Pragya Kushwah
Basak Ozbek
Omer Kavala
Roberta Di Ciommo
