Winter 2011
Insight: Indoor tanning is an issue that is often times ignored because people do not want to face the facts. They believe they are invincible and nothing bad will ever happen to them. Melanoma is the most deadly form of skin cancer and affected moles can really look like anything because of their asymmetrical appearance.
Solution: A campaign that brings to light the dangers of indoor tanning and encourages people to think before getting into a tanning bed. Popular puns are used to grab attention and add a little humor to such a heavy and important topic.
Print Ad: (1 of 6)
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Building Billboard
Floating Billboard
Web Banner. 1st Screen will fade into the next. It will be placed on a site like Perez Hilton, where there is a lot of traffic from the target age demographic.
Web Banner Application. It will play as a commercial on gym equipment TV's where it will be viewed by people that care about maintaining a healthy lifestyle.
Poster
Brochure
Brochure Inside View | Copy written by me
Poster & Brochure Application in Dr.'s Office
