Qetzal
Brand identity & product design
QETZAL is a French brand manufacturing robust and affordable badminton equipment. Badminton market has been influenced for years by major sport brands focusing on performance and competition. We've been asked to build a brand focused on feelings, accessible to any players, for competition or just for fun.
Based on the same high quality standards than its competitors, product ranges are designed with sustainability in mind. QETZAL has been the first badminton brand to update and improve the classic shuttle pack with recycled kraft, no aluminium and solvent-free inks.
