Linette Mattei's profile

Macy's Marketing Campaigns

Macy's Marketing Campaigns

I have worked as leading designer for a number of digital campaigns at Macy’s (Time To Shop, One Day Sale, This is Big, Black Friday in July & more). I worked with creative copy writers, project managers, marketing partners and other designers to put all the digital content together including: Homepages for desktop and mobile experience, and supporting content, including emails and banner ads. All this work is created using Adobe Creative Suite tools, such as Photoshop.
I have also worked on print materials that support the digital campaigns, such as catalogs. This work entails putting layouts together, researching imagery, providing photography direction to the studio, responding to multiple changes to the creative while partnering with project management and marketing teams.
Macy's Marketing Campaigns
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Macy's Marketing Campaigns

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Creative Fields