VLWE: Strategic Branding & Corporate Identity Transformation:
When Vergenoegd Löw The Wine Estate, one of South Africa's oldest wineries, entrusted us with the mission to rebrand their identity and design elements, we embarked on a strategic journey of heritage with a twist. Our vision was clear: celebrate the farm's rich and unique history while presenting it through a modern, fresh, and slightly unconventional lens.
Loerie Award Finalist - Identity Programmes
Our commitment to perfecting the corporate identity was unwavering, leaving no detail unexplored. We meticulously examined each element, ensuring it paid homage to the farm's Dutch heritage while introducing a distinct and unexpected twist. The outcome was a collection of premium cues that not only showcased excellence and craftsmanship but also communicated a deep-seated dedication to sustainability.
Our creative transformation extended far beyond traditional branding. We adopted a holistic 360° strategy that touched upon various facets, including wine labels, packaging, photography, interior artworks, installations, and signage. Furthermore, we seamlessly translated our creative vision into the digital realm, forging a captivating online presence through a dynamic website, interactive brochures, augmented reality experiences, brand positioning audiovisuals, and dynamic social media strategies.
At VLWE, our mission went beyond mere rebranding; it encompassed a complete reimagining and redefinition of Vergenoegd Löw The Wine Estate's identity. We aimed to ensure that it not only resonated with the farm's rich heritage but also embraced a contemporary twist that speaks to today's audience.
BRAND AUDIO VISUAL:
