Brighton really loves Tuaca. It outsells more in that one city than the rest of the UK combined. We wanted Brighton to know we were thinking of them, and in turn, for them to keep thinking about us.
So we ran a campaign as our way of saying thank you for your continued support and to act as a primer to precede an increased investment in the bar trade involving newly created cocktails and staff training.
Under the banner of ‘Tuaca loves Brighton’ the creative, was inspired by guerrilla marketing and ran across print and digital platforms. Targeting key areas in Brighton with high visibility; bus stops, and poster walls, as well as freebie pin badges, were given out for free near high energy drinking areas and Universities. Web takeovers were orchestrated across local guide websites.
