Philips Hue White Filament launch was the most important product launch in 2018 built on a strategy to appeal to new consumers by offering a smart product our current users asked and they could use without the needing the Hub.

As a design exercise it was quite complex to shape the proposition to both serve the brand and be different visually. The inspiration came from the old dusty, almost steampunk nature of the filament bulbs, bringing them to our homes and show them as modern but accessible.