transcendent h u e
Beauty is an art form in which you use color to express your i n d i v i d u a l i t y...
It is an enduring symbiotic relationship in which you share your art with the world as an act of self-expression and you are
influenced through the natural beauty that surrounds you....
With strong brand equity centered on creativity, craftsmanship and self-expression, the Alexander McQueen brand is well suited for a line extension into the beauty category with a l i p s t i c k c o l l e c t i o n
Brilliant hues and innovative packaging define the collection under the The McQueen beauty portfolio celebrates
self-expression. Unique lip shades created for those whose creative self flourishes free from societal normalcy
Innovation begins outside of t h e l i n e s ...
brand a e s t h e t i c
campaign i n s p i r a t i o n
All original artwork by Addie Jo Bannerman
Female artistry is central to the execution of the campaign inspired by the work of watercolor artist Addie Jo Bannerman.
The campaign’s designs reflect a disruptive style and interpretation of the Alexander McQueen brand and what creative expression means to an individual. The striking subject matter and delicate watercolor elements maintain the brand’s balance of strength and fragility.
female a r t i s t r y
Campaign proposal
media b u y
Instagram and Microsite Mockup
the illustration campaign will provide a visual break via digital platforms and will be disruptive compared to product shots or editorials utilized by competitor luxury brands for their beauty extensions.
OOH advertising will be in the form of guerrilla style poster formats placed around New York and London to emulate the creativity and freedom of the campaign.
Wild Posting Mockup
outside of t h e l i n e s
personal d u a l i t y
savage a l l u r e
the p r o c e s s
the t e a m
Project Lead: Gillian Dimick, Madison Haradon
Research Design & Execution: Gillian Dimick, Madison Haradon
Packaging Design: Gillian Dimick
Campaign Artist: Addie Jo Bannerman
Project Inspiration: Alexander McQueen
Research Design & Execution: Gillian Dimick, Madison Haradon
Packaging Design: Gillian Dimick
Campaign Artist: Addie Jo Bannerman
Project Inspiration: Alexander McQueen
Academic Advisor: Professor Denis Antoine, FASH 763 Fashion Promotion,Savannah College of Art and Design
