Kendall Lock's profile

The Look Book

Kendall Lock
•
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
The Look Book is a collaborative project with fashion designer Sarah Humphries (B.F.A SCAD.) My goal was to portray the concept and inspiration behind the garments in a surreal, narrative way. The book was meant to blur the lines between fashion, fine art, and illustration. 
 
The book is a prototype. It remains unfinished as a way to communicate to future clients my vision and creative process. I hope to continue evolving the idea of the illustrated fashion look book. 
 
These illustrations are meant to portray the Sarah Humphries A/W 2013 collection through provocative imagery. Inspired by the Greek goddess Diana, the collection is designed for and in honor of powerful women. It seeks to combine the goddess ideal with an American bad girl image.
 
Please enjoy.
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
Cover and back design.
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
First draft of the storyboard for the book.
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
Preliminary sketch.
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
Final spread.
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
Preliminary page layout.
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
Final spread.
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
book look book Style styling concept conceptual book illustration narrative Promotional Promotional Item brand exploration design
Thanks for looking!
The Look Book
Published:
Kendall Lock's profile

Owner

Kendall Lock's profile
New York, NY, USA

The Look Book

Collaborative project with fashion designer Sarah Humphries to convey the concept behind her A/W 2013 collection.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives