Hawaiian poké in Madrid; exotic food, exciting life.

Poké is the hawaiian food that is conquering the world. A nutritional rock star. We helped them create the brand from scratch for the first poke restaurant in Madrid.

Without giving up the spirit of Hawaii, but avoiding the cliché of surfers' bar in the middle of the city, ii poké decided to celebrate what it is: a walking fish, a healthy exotic food and an exciting city life: ii hawaiian urban poké.

Vibrant Harmonii.

Client:

Work:

Brand strategy, naming, visual identity, verbal identity, implementation

Architecture and retail experience:

Location:

Madrid

Year:

2016/17

Design:

Germán Simone