Over the span of a few days, I redesigned The Zone's program brochure. I took the original portrait tri-fold brochure and converted it into a landscape french-fold brochure so that it folds down into a smaller, more mobile pamphlet that students can easily carry around or store in their backpacks.
Once unfolded, the pamphlet becomes a full-paged calendar of our daily programs that reoccur throughout the weeks -- a piece that students have been pinning to their dorm-room walls and hanging on refrigerator doors as a simple reminder about the programs for the day. I also added more photos and had the brochures printed in color to make them more aesthetically pleasing.
Once unfolded, the pamphlet becomes a full-paged calendar of our daily programs that reoccur throughout the weeks -- a piece that students have been pinning to their dorm-room walls and hanging on refrigerator doors as a simple reminder about the programs for the day. I also added more photos and had the brochures printed in color to make them more aesthetically pleasing.
I used this visual concept over the course of the school year for the later program brochures, changing the color scheme and background texture to match with the corresponding season/quarter.
Fall 2012 Brochure Redesign - Outside
Fall 2012 Brochure Redesign - Inside
Winter 2013 Brochure Redesign - Outside
Spring 2013 Brochure Redesign - Outside
