Sneak in healthy.

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  • A rich, creamy pie that looks good in a bikini.
     
    Have a slice. In fact, have more than one. With 85% fewer calories than regular peanut butter, that pie made with PB2 has all the flavor and none of the guilt.
  • A healthy breakfast smoothie that tastes like cheat day.
     
    Healthy morning choices don't have to suffer from healthy taste. Use PB2 instead of regular peanut butter for a creamier, more delicious smoothie without starting your day off with a big dose of guilt.
  • Those gooey goodness peanut butter cookies without all the calories.
     
    Sometimes you just need a little indulgence. A little something to satisfy that rogue sweet tooth. When you use PB2 in place of your peanut butter, you use 85% less calories—and 85% less guilt.
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  • FoodGawker.com is like Pinterest for food. Users can make a favorites section based on recipes that they have favorited or uploaded themselves. Once they think they have a compilation of the best creative uses of PB2, they can put the link into the contest page on the Secret Ingredient Vault microsite. If their profile is chosen as the one with the coolest recipes, they will be featured on BellPlantation’s PB2 recipe page.