EA SPORTS Rebrand - Brand & Experience Design Direction

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Art Director, Interactive - EA SPORTS

Established the direction for all EA SPORTS user experiences - NHL, NBA, FIFA.

Directed the co-branded experience with ESPN and EA SPORTS.

EA SPORTS rebranding across all sports titles. Rebrand included logo/wordmark as well as entire user experience from pack art to ingame UI, interactive elements

ESPN Intergration into the EA SPORTS experience

NHL with new branded look

FIFA with new branded look

NBA with new branded look

NCAA Basketball with new branded look

EA SPORTS Rebrand - Brand & Experience Design Direction

Published: July 26th 2013

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EA SPORTS Rebrand - Brand & Experience Design Direction

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EA SPORTS Rebrand - Brand & Experience Design Direction

Established the art direction for all EA SPORTS branded user experiences including updated new branding. Also directed the integration of realtim Read More

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