I created Ziggy's for a university project. Ziggy's is a Jamaican restaurant chain providing the Islands most popular dishes and unrevealed ones. Through market research in the UK, there are very few Jamaican/Caribbean restaurant chains compared to other genres of restaurants. Ziggy's is designed to fulfil a gap in the market.
I selected 'Ziggy's' as the name of my restaurant because Ziggy's is a familiar Jamaican name and is even the given name to Bob Marley's son 'Ziggy Marley'.
The Jamaican flag uses three colours; green yellow and black, but this is not my only reason for choosing these colours for my colour palette. The Caribbean island is covered in greenery. I have seen this myself having been to most parts of Jamaica.
Yellow depicts the colour of the infamous beaches in the Caribbean. Finally my branding also incorporates brown, this was based on the renowned 'Jerk seasoning'
The font selected for this project was 'Fjord', because Ziggy's food is aimed at being pure, natural and for the soul, it's only right i make the font compliment this; being handrendered makes it more natural. I did edit the font slightly e.g. letters like 'G' needed its ascender extended.
'Blue Mountains' is great example for Jamaica's rich greenery
This cup could be used for hot drinks and soups. The pattern is a mix of the shapes used in Jamaican foods and patterns from the inspirational Kente print
Staff uniform Inspired by Ghanian Kente print. A lot of Jamaicans are of Ghanaian and West African heritage. The style of the print is Inspired by Dashiki shirts of West African fashion
Takeaway box
Inhouse poster solely linked to Jamaican culture
Wrapping paper used to wrap certain food, for example a Jerk burger.
Membership card
Jamaican icons/heroes Featuring Marcus Garvey, Bob Marley, Usain Bolt and Shelly-Ann Fraser-Pryce. It also features the Ackee plant and national flower Lignum Vitae
