Adrienne Andaya

The one thing that I've learned in university and have held onto is that as an ad creative, it's my job to always make the brand relatable to its audience. Keep the brand equity yet care for the needs of their consumers. Make the brand relevant to people. It may sound simple, but that's the biggest challenge we'll ever face.

"Be water, my friend," Bruce Lee once said... Like water, I must be flexible and adaptable when it comes to finding creative solutions. I believe that's how I can be versatile when I make my own creative decisions. Read Less